As a non-executive director, Howard brings added weight and insight to the Glasshouse sports services capability.
Formerly CEO of Premier Rugby Limited, he played a critical role in rugby’s transition from an amateur pastime to a commercially successful professional sport.
Consequently, Howard brings first-hand knowledge of how the sports business works, what it expects from its commercial partners. He also has strong views that, beyond building brand visibility and product sales, sports sponsorships should provide a platform to integrate and align public affairs and CSR activity.