With the Olympics days away, the debate about ‘legacy’ and the ‘social value’ of sport has taken off. Does sports sponsorship REALLY deliver any social value? Political think-tank Demos started the debate with its report “Measuring up: the social value of sponsorship”. The report details a new tool that Demos has developed to measure the social impact of corporate sponsorship, which will be piloted……

MTV are famous for creating slick TV shows. So when their Staying Alive Foundation was tasked with tackling teen attitudes towards sexual health in Kenya, they knew the answer lay in smart, engaging content. According to UNAIDS data, an estimated 1.5 million people are living with HIV in Kenya and around 1.2 million children have been orphaned by AIDS. The MTV Staying Alive foundation decided……

We have entered an era in which the possibilities to mobilize, inspire and harvest human intellectual resources seem unlimited. Through the process of “crowdsourcing”, multiple users are brought together to develop content or brainstorm new ideas. Innovativeorganizations can therefore harness the creativity of connected, increasingly empowered people. A few examples illustrate crowdsourcing’s potential. On the web site of the United Nations Conference on……

Glasshouse has been re-appointed to handle the media relations for a day-long event run by the world’s leading researchers in agriculture at the United Nations Conference on Sustainable Development in June (Rio+20). The purpose of the event is to ensure that agriculture’s role within the broader sustainable development debates is highlighted and promoted. Agriculture and Rural Development Day, a global consortium with over……