Latest entries in our blog

Glasshouse Short-listed for Digital Impact Awards

08:11 on 19/07/10

Glasshouse Partnership is delighted that its work with BCS,  the Chartered Institute for IT, has been short-listed in two categories at this year’s Digital Impact Awards – Best Use of Digital in a CR campaign and Best Use of On-Line Video. The campaign called the Information Pioneers set out to highlight the heroes and heroines behind technology. Why? Because as a charity……

Farming First Coalition Launches Interactive Food Security Guide Ahead of G8 Summit

09:30 on 21/06/10

Ahead of this year’s G8 summit, the Farming First coalition has compiled an interactive “Guide to Food Security Initiatives” available on the Farming First website. The Farming First guide outlines the key policy objectives of each global and regional initiative and how they identify these policies should be implemented. Last year in L’Aquila, Italy, G8 leaders pledged US$20 billion (since revised to……

Cathay Pathetic? – Cathay Pacific Ad in Financial Times Leaves Women Voiceless

11:35 on 11/06/10

I don’t know if I was the only one to be shocked at Cathay Pacific’s back-page advertisement in the Financial Times today, but I still do not understand what they were trying to achieve in depicting one of their female flight attendants — hands clenched awkwardly and gaze fixed downwards — being quoted saying “I just like to listen more……

A post Olympics crash?

09:22 on 09/06/10

2012 legacy 09 PDF

As the Olympics looms into view, the ability of the Games to deliver a ‘legacy’ will come under ever greater scrutiny. The hard yards for everyone involved in proving the social value of this massive sporting investment lie ahead.  Olympic sponsors, Olympic organisations and governing bodies will all need to refine and deploy their arguments in defence of this ‘value’……

Information Pioneers is underway

14:24 on 03/06/10

The latest public engagement campaign from BCS, The Chartered Institute for IT, Information Pioneers has been featured in PR Week this week. The campaign, which aims to reposition the image of the IT profession and get it recognized as being interesting, relevant and fun, centers on five short films. The five-minute films, each fronted by a celebrity, celebrate the lives of five Information……