Nice to see that Marketing’s ‘Marketer of the Year’ is Roisin Donnelly, P&G’s Director of Corporate Marketing, and the mind behind the ‘Turn to 30′ campaign.
It’s tricky for P&G to figure our the separation between the corporate brand-building and ethical productbrand campaigns. Lots of their activity still smacks of branded philanthropy, but they are clearly thinking further ahead than the competition around product social resposibility issues.
I am not sure how many other corporate marketing agencies there are in London, but you can bet we will be a growing breed as environmentalism and ethical sourcing practices take hold.