Chaos reigns at present to appropriate the meaning of ‘Social Capital’…and chaos always presents transformational opportunities…
Social Entrepreneurs are the latest to try and claim the term…aligning social capital closely to ideas of future capitalism and creative capitalism…
Meanwhile the twitterati throbs with interpretations of social capital as individual social influence and reputation…
I just love this sort of chaos…big businesses will be born from the realisation that social networks and commercial networks are increasingly identical and strong brands can key catalysts of social capital.
It is time for right-thinking corporates to step up and reengineer their CSR, marketing and relationship assets against this emerging “Social Market”…or get left behind.
1. Michael Cayley | 4th November 2008 at 10:41 pm
Tim,
Great post!
I would be grateful if you reviewed my ChangeThis manifesto and e-book with a post for your readers. Lots of thinking along these lines.
Drop by http://www.socialcapitalvalueadd.com anytime.
Cheers, Michael Cayley