This coming friday (june 22), Glasshouse clients Accountability and Lloyds Register will be presenting new UK / US research findings looking at the levels of consumer trust in the ‘green’ claims made by corproations and Government. The research is captured in a report called ‘What Assures Consumers on Climate Change?’ which will be available free from the Accountability web site come friday. ‘What Assures consumers?’ will looks at a range of issues and highlights some of the practical and policy making implications. For corporate communicators, the bad news is people arent listening. Or worse don’t believe you. And if you’ve invested your marketing dollar in a celebrity to sell the company’s green message…well, bad luck. They’re not trusted either. So, what do consumers want to know from corporations? That they can back their claims through third party, independent verification. In other words, they want to know ‘it does what it says on the tin’. The Guardian are running with a preview of the story, so if you want to find out more, check this out.