Corporate Reporting 2.0 – Timberland leads from the front.

Timberland’s online corporate CSR report is available as part of JustMeans corporate reporting platform.

This is, for me, the most interesting development in CSR since the Global Compact. This platform will thrive or die based on its ability to act as a hub of stakeholder opinion and actionable change. Stakeholders must ‘get engaged’.

As with all web 2.0 technologies, it is not the platform that matters here but the conversation, and the ability to transform conversation into management systems and thence into behaviours.

I had the pleasure of attending an early stakeholder session with Timberland at the start of their reporting journey and was wowed by their openness to feedback. Of course there is further to go. But what has been achieved already is remarkable. This is a true learning organisation.