Corporate Twittering 101

by Site Administrator

11:34 on 30/04/08

We’ve been Twittering for a month or so now, and we’ve been doing some research into the myriad of ways companies are using Twitter.

Should organisations Twitter or not? If so, why and how? We’re trying to find answers to questions like this. What’s the best business use of Twitter? Who’s using it in the most innovative way?

We’ve produced a guide to corporate Twittering — it’s very much a work in progress, so your suggestions for additions, changes or new links are all welcome.

Take a look — and don’t forget to let us know what you think!

4 Comments

1. David Mandell | 30th April 2008 at 4:46 pm

There are a bunch of good examples of how Twitter can enhance customer outreach as well as provide invaluable input into the conversation and reputation surrounding a certain company.

One of easiest ways to leverage the medium is to track key words relevant to your company and use that as a first line of awareness and a reason to engage.

One company that does this very well, in addition to suing Twitter as a real time user forum, is Zappos, a U.S.-based online shoe retailer. Check it out here: http://twitter.zappos.com/

As always, in the new conversation, authenticity as opposed to marketing is the key.

2. David Mandell | 30th April 2008 at 4:47 pm

Whoops,

Meant *using, not *suing. Tough slip there. My bad. ;)

3. Chris Dalrymple | 16th March 2009 at 9:06 am

I think it’s important to have clarity of purpose – managing customers’ expectations as to what type of content they’re going to see – RSS of press releases vs a real person dealing with customer issues vs strictly great value offers al la woot.com. There’s room for all (although I’d be sceptical of the value of the first).

I’ve tried to put some of this down into a set of rules – http://chrisdalrymple.com/2009/03/6-golden-rules-for-corporate-twittering.php feedback appeciated!

4. guy stephens | 30th August 2009 at 10:06 pm

Like the Guide to Corporate Twittering (tweeting?). At Carphone Warehouse we’ve been providing customer service and online help and support via Twitter for quite a few months now through various accounts – @guyatcarphone, @becksatcarphone, @stuartcarphone, as well as more formal corporate tweeting via @carphoneware. We have found Twitter a fantastic medium through which to engage with our customers and help resolve their complaints and queries. Twitter has proven to be an excellent channel through which to identify customer problems or complaints very quickly. For a more detailed overview of how we are using Twitter please check out a recent blog interview by Immediate Future – http://ow.ly/nm0S

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