We’ve been Twittering for a month or so now, and we’ve been doing some research into the myriad of ways companies are using Twitter.
Should organisations Twitter or not? If so, why and how? We’re trying to find answers to questions like this. What’s the best business use of Twitter? Who’s using it in the most innovative way?
We’ve produced a guide to corporate Twittering — it’s very much a work in progress, so your suggestions for additions, changes or new links are all welcome.
Take a look — and don’t forget to let us know what you think!
1. David Mandell | 30th April 2008 at 4:46 pm
There are a bunch of good examples of how Twitter can enhance customer outreach as well as provide invaluable input into the conversation and reputation surrounding a certain company.
One of easiest ways to leverage the medium is to track key words relevant to your company and use that as a first line of awareness and a reason to engage.
One company that does this very well, in addition to suing Twitter as a real time user forum, is Zappos, a U.S.-based online shoe retailer. Check it out here: http://twitter.zappos.com/
As always, in the new conversation, authenticity as opposed to marketing is the key.