CSR meet CRM

21:01 on 18/07/06

I’m increasingly obsessing about the merger between person-centric thinking, and the demands of sustainable and ethical consumption.

Technology (especially web 2.0) innovation, is, as ever, the bridge, whether through commerce, content-organisation and social interaction. The missing link as ever – is really smart context management – whether through brands, smart visualisations, or web dialogue.

Two new(ish) sites point the way…

Zaadz a purposeful (and heavily tag-driven) social community site.

and

Etsy the buyer-driven arts and crafts community.

Commerce, community, conscience…

What do you think?

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