Magic Whiteboard Wars. Episode 2: “The Empire Strikes Back?”

17:58 on 28/10/08

Climbing back astride my electrostatic hobby-horse as a distraction from serious work…

AN UPDATE:

Since I originally posted on the Dragon’s Den £29.99 Magic Whiteboard pricing fiasco (double the market rate at that time), Dragons’ Den-backed Magic Whiteboard now do a 4 for 3 offer, bringing their price down to £22.50 a roll…

Great news for consumers.

This is close to the price now offered by Magic Flip Chart at £22.99 (with free pen!). However, the web-site of MagicWhiteboard gives no clue as to the company behind this venture. Just click the comment on <a href=”our blog to get a sense of their sales approach…

Meanwhile, the original Instant Whiteboard continues to sell, in theory, at £14.95…but sadly have run out of stock of plain whiteboard…

What’s actually going on here is anybody’s guess. Market forces at work.

You can still get squared whiteboard at £14.95 – for now. So get it while you can, I guess.

What do you think?

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