The Men’s Health Forum (MHF) campaign to improve the health of men in the UK. Hard to think of men as a ‘minority’ or disadvantaged group, right? Well, the facts are they live shorter lives, take more health risks and often have higher incidences of cancer and other diseases. Of course, they don’t help themselves by toughing it out in the face of pain. From a social marketing perspective, they’re also resistant to communications and campaigns.
Sport might be a solution to that social marketing challenge, you’d think?.
But have sport and health got their act together?
Not well enough is the answer, according Peter Baker, CEO of the MHF. The MHF, who work with Glasshouse, have called for a new review of how sport and health should work together and the development of a new national sports / health policy. If you’re interested in either agenda, visit the Guardian to get a better view of the MHF point of view.