Interesting to see the IPPR pickiung up the question of citizen level environmentalism.
They critique, as Glasshouse did in our Branding Biodiversity report, the over-inflation of claims and over-emotionalisation of outcomes - fearing that it may switch people off, and encourage free-rider principles, or simple despair.
Well done the IPPR for raising this communications question.
However, I’m not aware of any evidence that porn switches people off sex…
Neither does enviro-porn switch them off the environment.
What it can do, though is to confuse their understanding of what’s real and what’s fake.
Not all women have DD breasts…not all enviro-technologies work.