The latest public engagement campaign from BCS, The Chartered Institute for IT, Information Pioneers has been featured in PR Week this week. The campaign, which aims to reposition the image of the IT profession and get it recognized as being interesting, relevant and fun, centers on five short films. The five-minute films, each fronted by a celebrity, celebrate the lives of five Information……

All industries have heroes and heroines.  People who have transformed not just their industries but also the world around them.  I’d argue that the IT industry has fewer than it should do, given the scale of the IT revolution in the last fifty years.  Outside the States, the industry still struggles with a ‘geek’ image.  It’s a serious image issue……

One of the realities of working in corporate communications is that the lionshare of our time is spent reading, thinking and writing on behalf of our clients, and we are left with little time to write things in our own names. But since much of my time these days is spent thinking about agriculture (from a variety of perspectives) on behalf……

The pursuit of happiness has been a hot topic for policy makers and academics for some years. But the contribution of technology to happiness is less well researched. The benefit of technology is mostly measured by its economic contribution. Today, BCS, the Chartered Institute for IT, published the first phase of a new study which looks at the links between access……