In the old days, brands appealed direct to consumers (children), and hoped that consumers would pester the actual shopper (mum), to buy what they wanted. However the power of media has waned and the power of ‘intermedia’ (retailers and infobrokers) has grown. That rather extended pull just isn’t reliable any more. Data now suggests…

Here is another example of an organisation tapping into what they consider to be an increasing consumer desire to find out about the provenance of the products they buy. Crop to Cup – which helps coffee farmers bring their products to market – guarantees fair prices to farmers and reinvests a percentage of its…

Good to discover how right side up thinking is beginning to permeate government…at least at the strategy level: As Tom Watson, the technology literate partliamentary secretary at the cabinet office has indicated: The idea that citizens know what would benefit them most, and suit them best, leads naturally to the idea that they should have some say…

A new report today from lawyers Freshfields finds a staggering one in ten of major multi-nationals don’t have a formal incident management plan or team in place to handle product recalls. Given that last year, the European Commission saw a 56% increase in the number of consumer safety alerts from member states, this is an…