Plaudits for Beyond Branding

Beyond Branding, the reprinted manifesto of the Medinge Group continues to get good reviews, some three years after publication…

According to a recent review in the the journal of targeting, measurement and analysis for marketing:

“‘Beyond Branding’

represents the beginning of a 

‘movement’ to promote a new 

perspective of branding, one which 

attempts to persuade managers to rethink 

their branding practices. It is a 

remarkable attempt to promote the 

‘social spirit’ of brands, which challenges 

businesses to adapt to a world of 

transparency by operating with openness 

and integrity.”