With less than a week before the announcement of the winners of their community awards, the outreach efforts of Glasshouse client Premier Rugby have been highlighted today in the Guardian online. The article featured the work of the Saracens club and how they introduced lessons in local schools, donated rugby supplies, and brought in players to interact with students.
The article also points out the positive impact that strong communiy relations can have for an organisation:
It also makes good business sense for a club to be involved in this sort of outreach scheme. “By engaging with your community and understanding the needs in your community, it can really help improve your brand and reputation,” said Michelle Brassell from Business in the Community, an organisation of businesses who aim to improve their impact on society. “It can be more favourable in securing funding or for a planning commission to develop a stadium, for example.”
To read the Guardian article in its entirety, click here.