Glasshouse Partnership has longed believed that sport is an under valued tool in the CSR armoury (see the endless blogs on this site and published articles). Properly aligned, sport can work under the CSR strategy at many different levels – as a brand builder, an employee engagement tool or as a vehicle for collaborating with other such as government to drive social marketing outcomes.
So, it is good news to see that Sports Business, one of the key reads for the sports and sponsorship industry, is running a conference soon-ish to get to the heart of the issue: can CSR in sport deliver? Speakers and attendees look like a top quality bunch so if you’re interested check out:
www.sportandsocialresponsibility.com
If you want to have a look at what rugby union is doing at a social marketing and community level check out the site we help run for Premier Rugby Limited:
or check out this week’s