Transparency. What to do about it.

The attached deck has a ‘dead’ conceptual’ front-end around transparency, and then some simple planning templates to help brands to think through their responses. I think it’s worth sharing more widely:

We’ve written ad nauseam on transparency, but yesterday was a chance to move from thought into action beyond client work - our first stab at ‘mass-consulting’.

Organic Exchange asked us to present back to back ‘training’ sessions for European fashion brands on the impact of transparency and what to do about it. Yesterday was ‘T-day’.

Verdict: Tiring and only partially successful with such a disparate group (audience was spread from CSR and environment through ops and procurement, with a smattering of brand folk). Lesson learned: this stuff would be better tailored to a specific brand…but the frameworks do really seem to help people to conceptualise.

Need to do more of these, with more specific examples, but it will still be a challenge to answer really brand-specific consulting-type questions in an open forum.

Best news is actual brand custodians really ‘get this’ which is good news for the speech I am giving at the International Apparel Federation in October.