What assures consumers? They don’t trust green claims

16:14 on 20/04/07

Glasshouse client AccountAbility has just launched the first phase of some new research into consumer behaviour.

The research, titled What Assures Consumers?, reveals that:

  • 60% of consumers want companies to provide more information at the point of sale about the effects of their products on climate change
  • Over 50% of consumers believe governments should be forcing businesses to phase out products that contribute to global warming
  • 70% of consumers want climate change claims made by businesses to be proven by independent third parties

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