Prepping for a client media training session, I was looking around for examples of the good, the bad and the ugly. Footie fans will have seen / read about Chelsea manager’s Avram Grant spectacular interview after the game against Everton. But I didn’t see it at the time. It is a great, post ironic masterpiece in stonewalling the interviewer, whilst offering the viewer a truly memorable, different experience. Would it work as a strategy for the average CEO confronted by Sky? Of course, not. You’d blow any further invitations to ‘make TV’. But there is a lesson here on how to use language, pace and tone to cool things down. Can’t find the clip on YouTube, so you’ll have to go here for the interview: www.independent.co.uk/sport/football/premier-league/grant-you-want-me-to-tell-you-what-i-say-to-players-811333.html