On Friday, I spoke at the SportBusiness Social Responsibility summmit at Cass Business School. I wanted to highlight the strategic opportunity sport i…
Glasshouse Partnership provides online and offline reputation management and social communication services.
On Friday, I spoke at the SportBusiness Social Responsibility summmit at Cass Business School. I wanted to highlight the strategic opportunity sport i…
By Caitlin Fisher The SportBusiness Group hosted a stimulating conference last week on Women and Sport at the CBI Centre in London. The conference br…
There’s a very interesting opinion piece in Marketing Magazine on this very subject. Executives at four leading marketing agencies were asked: I…
At a time when most CSR budgets are under severe pressure, you’d have thought professional sports clubs and leagues would be retrenching too. …
Premier Rugby (PRL) and rugby union stars from its clubs, such as Jonny Wilkinson, are dedicating the weekend of April 4/5 to fund raising efforts for…