Posts Tagged ‘accountability’

Knowing the most influential voices for your brand online

12:00 on 23/10/09

There’s a saying, “It’s not what you know, it’s who you know”. Online that takes on new meaning. Services such as Twitte…

What “Balloon Boy” means for transparency

08:57 on 22/10/09

On October 15 the world was captivated briefly by the strangest of news: A young boy trapped in a home-made weather balloon, floating aimlessly throug…

AT&T’s lobbyist tells 300k employees to ‘protest regulation’

11:31 on 21/10/09

The internet is a great way to spread news about your company. And on a CSR level, the internet’s inherent transparency lends itself well to a c…

Trafigura, Jan Moir and reputation management online

16:28 on 19/10/09

The events of the past week and a half serve as a good case study for how social network users and bloggers can bury a reputation, often without any r…

“Customers of our predicament”

10:31 on 28/08/09

In advance of this year’s Medinge Group brand thinktank retreat, design luminary Michael Wolff sent both his apologies and an inspirational note…