Posts Tagged ‘Branding’

Is aligning with the fanbase best practice for brands in sport?

10:49 on 29/10/09

There’s a very interesting opinion piece in Marketing Magazine on this very subject. Executives at four leading marketing agencies were asked: I…

Apple and Microsoft: A question of trust

10:23 on 27/10/09

The war of words between computer and technology giants Microsoft and Apple has been ongoing for a few years now. The first major shot across the bow …

“Customers of our predicament”

10:31 on 28/08/09

In advance of this year’s Medinge Group brand thinktank retreat, design luminary Michael Wolff sent both his apologies and an inspirational note…

The future of branding? “The end of Masstige. The start of Simplux”

17:36 on 31/10/08

Back in the UK and tired. Had great fun yesterday addressing the world’s fashion industry, assembled in Maastricht for the annual conference of…

Transparency. What to do about it.

06:20 on 11/06/08

The attached deck has a ‘dead’ conceptual’ front-end around transparency, and then some simple planning templates to help brands to …