Posts Tagged ‘corporate marketing’

A post Olympic crash?

14:44 on 22/03/10

On Friday, I spoke at the SportBusiness Social Responsibility summmit at Cass Business School. I wanted to highlight the strategic opportunity sport i…

Is aligning with the fanbase best practice for brands in sport?

10:49 on 29/10/09

There’s a very interesting opinion piece in Marketing Magazine on this very subject. Executives at four leading marketing agencies were asked: I…

Glasshouse Recruitment

12:32 on 03/06/09

Glasshouse Partnership is looking to hire a graduate. The role will involve working across our client base supporting staff in research, writing, co…

Obama’s Dog

10:11 on 06/05/09

In recessions, the pressure on leaders and corporations to differentiate grows as the competition for scarce ’dollars’ increases. Market…

Rugby Backs NSPCC

12:51 on 25/03/09

Premier Rugby (PRL) and rugby union stars from its clubs, such as Jonny Wilkinson, are dedicating the weekend of April 4/5 to fund raising efforts for…