Glasshouse Partnership » CR http://www.glasshousepartnership.com Glasshouse Partnership provides online and offline reputation management and social communication services. Tue, 20 Jul 2010 07:35:47 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Tweet tweet http://www.glasshousepartnership.com/blog/tweet-tweet/ http://www.glasshousepartnership.com/blog/tweet-tweet/#comments Tue, 15 Apr 2008 14:42:38 +0000 Site Administrator http://www.glasshousepartnership.com/?p=932 Glasshouse Partnership is now on Twitter. Despite some tremblings the other week as Hugh MacLeod deleted his account on the grounds that it made him lazy, I think there’s a lot of potential to be had in 140 characters. Steve Rubel’s more confident, and (I hope) for the right reasons. Glasshouse Partnership’s motivation to sign up is neatly encapsulated in Sam…]]>

OK, so Glasshouse Partnership is now on Twitter.

Despite some tremblings the other week as Hugh MacLeod deleted his account on the grounds that it made him lazy, I think there’s a lot of potential to be had in 140 characters. Steve Rubel’s more confident, and (I hope) for the right reasons.

Glasshouse Partnership’s motivation to sign up is neatly encapsulated in Sam Lawrence’s post over at Go Big Always:

Twitter is nice because it strips everything away and focuses 100% on people and the economy of interaction.

And that’s what we hope to do. It’s not some part of a big masterplan. Not an aggressive sales strategy. Not even really a collaborative social interaction facilitation exercise, much as we’d secretly like to make it one. Just an opportunity to share our thoughts and collective personality with the world.

The fact that we have a collective personality, of course, is perhaps a little scary. In fact, it’s something we’re rather proud of, and that’s why we’ve gone down the ‘corporate’ Twitter route. Some of us have our own accounts too — see if you can stalk us down — but the Glasshouse tweets will be our home for everything brand, marketing, reputation and CR related, with a healthy dose of cynicism and irreverence thrown in for good measure.

Head over to Twitter and follow us — you wouldn’t want to miss out…

If you’re wondering what Twitter’s all about, then Bobbie Johnson of the Guardian has the basics covered. If you’d like to get our updates to your mobile without signing up, just text follow glasshouse to +44 7624 801423. If you later decide you can’t stand us, you can unsubscribe by texting leave glasshouse to the same number.

]]> http://www.glasshousepartnership.com/blog/tweet-tweet/feed/ 0 Pan-European Soccer in the Community http://www.glasshousepartnership.com/blog/pan-european-soccer-in-the-community/ http://www.glasshousepartnership.com/blog/pan-european-soccer-in-the-community/#comments Mon, 03 Mar 2008 12:27:41 +0000 James Thellusson http://www.glasshousepartnership.com/viewpoint/blog/pan-european-soccer-in-the-community/ G-14, the soon-to-be wound-up european club football association, has published a report into its community investments. The report, which was audited by UK based charity, Business in the Community, using its Clubs that Count methodology, is probably the first pan-european review of soccer club community investments and policy. There are some clear trends…clubs moving…]]> In one of its final acts, G-14, the soon-to-be wound-up european club football association, has published a report into its community investments. The report, which was audited by UK based charity, Business in the Community, using its Clubs that Count methodology, is probably the first pan-european review of soccer club community investments and policy. There are some clear trends…clubs moving from a local philanthropic approach to a global, CSR based one; increasing links to charities and NGOs in order to find suitable programmes for clubs to engage with social issues and, lastly, an increasing number of environmental schemes and growing environmental awareness.

Glasshouse, which helped G-14 with the project, thinks these trends will accelerate over the next decade driven by pressures from politicians and Civil Society to engage more actively in dealing with social issues (look at the European White Paper on Sport). As well as this external pressure, professional sport, especially football, will seek to build relevance and esteem with their newly expanding fan bases across the globe. To read the BITC / G-14 report, go to G14.com and dig through to News ‘New Report Provides Insight into…‘

]]> http://www.glasshousepartnership.com/blog/pan-european-soccer-in-the-community/feed/ 0 Social vs Environmental Consumer Concerns in Supply Chains http://www.glasshousepartnership.com/blog/social-vs-environmental-consumer-concerns-in-supply-chains/ http://www.glasshousepartnership.com/blog/social-vs-environmental-consumer-concerns-in-supply-chains/#comments Wed, 31 Oct 2007 14:58:47 +0000 Michael Hoevel http://www.glasshousepartnership.com/viewpoint/blog/social-vs-environmental-consumer-concerns-in-supply-chains/ Populus survey of 1185 adults about high street clothing retailers has found that 69 percent consider the social issues of a store’s supply chain to be important than its environmental issues. Read the Times article here. These social issues — such as child labour practice, minimum wage rates, and working conditions and hours — affect the values underpinning the clothing’s…]]> A recent Populus survey of 1185 adults about high street clothing retailers has found that 69 percent consider the social issues of a store’s supply chain to be important than its environmental issues. Read the Times article here.

These social issues — such as child labour practice, minimum wage rates, and working conditions and hours — affect the values underpinning the clothing’s brand, which in turn represents the consumer herself.

Supply chain issues are complex and can require huge resources to manage successfully. Multinationals like the Gap (in India) and Mattel (in China) have faced accusations of late for ethically questionable or sub-standard work from suppliers.

As global flows of information and demands for transparency continue to increase (80% of Brits still think retailers are not doing enough on the CSR front), premium brands may be able to differentiate themselves further form competitors but must also build the necessary infrastructure to monitor, control, and report on their ethical credentials if they hope to substantiate their premium prices.

]]> http://www.glasshousepartnership.com/blog/social-vs-environmental-consumer-concerns-in-supply-chains/feed/ 0 Tim Kitchin on the future of Corporate Responsibility http://www.glasshousepartnership.com/blog/the-future-of-corporate-responsibility/ http://www.glasshousepartnership.com/blog/the-future-of-corporate-responsibility/#comments Mon, 08 Oct 2007 07:00:23 +0000 Site Administrator http://www.glasshousepartnership.com/viewpoint/podcast/the-future-of-corporate-responsibility/ Download the…]]> Tim Kitchin, a founder of Glasshouse Partnership, was interviewed by ex-Guardian journalist Ariana Green for a piece on the future of Corporate Responsibility.

His key conclusion: leading practitioners are focussed on materiality; which will force clients to be more proactive in their stakeholder relationships and better align their CR and PR functions. Data dumps and greenwash have had their day.

Download the podcast (MP3)

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