With blogs for Skype and the management systems community at BusinessAssurance.com part of our current portfolio, we’re at a stage where sharing our experiences has become an integral part of our own learning process. Through open discussions like these, we’re well placed to draw on the insights of our peers, as well as demonstrate our own strengths.

We believe that blogs are a crucial weapon in the armoury of an organisation which values transparency — an open, honest, and most importantly human mode of communication, valued by stakeholders and search engines alike.

Further reading:

• There’s more on the value of blogs in marketing over at Blogopreneur.
• Murphy’s Law has a good round-up of some recent corporate blogging discussions.