OK, so Glasshouse Partnership is now on Twitter.

Despite some tremblings the other week as Hugh MacLeod deleted his account on the grounds that it made him lazy, I think there’s a lot of potential to be had in 140 characters. Steve Rubel’s more confident, and (I hope) for the right reasons.

Glasshouse Partnership’s motivation to sign up is neatly encapsulated in Sam Lawrence’s post over at Go Big Always:

Twitter is nice because it strips everything away and focuses 100% on people and the economy of interaction.

And that’s what we hope to do. It’s not some part of a big masterplan. Not an aggressive sales strategy. Not even really a collaborative social interaction facilitation exercise, much as we’d secretly like to make it one. Just an opportunity to share our thoughts and collective personality with the world.

The fact that we have a collective personality, of course, is perhaps a little scary. In fact, it’s something we’re rather proud of, and that’s why we’ve gone down the ‘corporate’ Twitter route. Some of us have our own accounts too — see if you can stalk us down — but the Glasshouse tweets will be our home for everything brand, marketing, reputation and CR related, with a healthy dose of cynicism and irreverence thrown in for good measure.

Head over to Twitter and follow us — you wouldn’t want to miss out…

If you’re wondering what Twitter’s all about, then Bobbie Johnson of the Guardian has the basics covered. If you’d like to get our updates to your mobile without signing up, just text follow glasshouse to +44 7624 801423. If you later decide you can’t stand us, you can unsubscribe by texting leave glasshouse to the same number.