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	<title>Glasshouse Partnership &#187; magicflipchart</title>
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		<title>Magic Whiteboard Wars. Episode 2: &#8220;The Empire Strikes Back?&#8221;</title>
		<link>http://www.glasshousepartnership.com/blog/magic-whiteboard-saga-episode-2-the-empire-strikes-back/</link>
		<comments>http://www.glasshousepartnership.com/blog/magic-whiteboard-saga-episode-2-the-empire-strikes-back/#comments</comments>
		<pubDate>Tue, 28 Oct 2008 17:58:50 +0000</pubDate>
		<dc:creator>Tim Kitchin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[dragons]]></category>
		<category><![CDATA[dragons den]]></category>
		<category><![CDATA[electrostatic paper]]></category>
		<category><![CDATA[instant whiteboard]]></category>
		<category><![CDATA[magic whiteboard]]></category>
		<category><![CDATA[magicflipchart]]></category>
		<category><![CDATA[meaden]]></category>
		<category><![CDATA[paphitis]]></category>
		<category><![CDATA[Transparency]]></category>

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		<description><![CDATA[Climbing back astride my electrostatic hobby-horse as a distraction from serious work&#8230;

AN UPDATE:

Since I originally posted on the Dragon&#8217;s Den £29.99 Magic Whiteboard pricing fiasco (double the market rate at that time), Dragons&#8217; Den-backed Magic Whiteboard now do a 4 for 3 offer, bringing their price down to £22.50 a roll&#8230;

Great news for consumers.

This is close to the price now&#8230;]]></description>
			<content:encoded><![CDATA[<p>Climbing back astride my electrostatic hobby-horse as a distraction from serious work&#8230;</p>

<p>AN UPDATE:</p>

<p>Since I originally posted on the Dragon&#8217;s Den £29.99 Magic Whiteboard pricing fiasco (double the market rate at that time), Dragons&#8217; Den-backed Magic Whiteboard now do a 4 for 3 offer, bringing their price down to £22.50 a roll&#8230;</p>

<p>Great news for consumers.</p>

<p>This is close to the price now offered by <a href="http://www.magicflipchart.co.uk">Magic Flip Chart</a> at £22.99 (with free pen!).  However, the web-site of MagicWhiteboard gives no clue as to the company behind this venture.  Just click the comment on &lt;a href=&#8221;<a href="http://www.glasshousepartnership.com/blog/will-dragons-den-fall-victim-to-transparency/">our blog </a> to get a sense of their sales approach&#8230;</p>

<p>Meanwhile, the original <a href="http://www.instantwhiteboard.co.uk"> Instant Whiteboard</a> continues to sell, in theory, at £14.95&#8230;but <em>sadly</em> have run out of stock of plain whiteboard&#8230;</p>

<p>What&#8217;s actually going on here is anybody&#8217;s guess. Market forces at work.</p>

<p>You can still get squared whiteboard at £14.95 &#8211; for now.  So get it while you can, I guess.</p>
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