Posts Tagged ‘Marketing’

Blogging as a marketing tool

16:17 on 21/03/07

Today I ran a lunchtime workshop for the guys over at Van Communications, where we discussed the role of blogs in marketing. With blogs for Skype and…

Environmental marketing

17:53 on 08/03/07

Speaking at Ethical Corporation’s latest conference today, Andrew Fisk gave an amusing talk on whether it was possible to change consumer’…

What We Talk About When We Talk About Brands

09:24 on 28/11/06

One day last June, a 29-year-old graduate student in South Dakota had more than 21 conversations as she scurried through her day. She discussed Donald…

Identity Theft

09:23 on 20/09/06

Identity fraud costs UK PLC £1.3bn a year and with the threat set to grow, it could become the single biggest transparency challenge for marketi…

Those Issues by the numbers: 2.33 billion and counting…

12:24 on 04/08/06

As of today (4 August 2006), Google thows up 2.33 billion entries on ‘environment’. Water, as an issue - 1.44 billion AIDS 0.53 b Poverty…