http://www.glasshousepartnership.com Glasshouse Partnership provides online and offline reputation management and social communication services. Tue, 20 Jul 2010 07:35:47 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.glasshousepartnership.com/blog/worst-best-media-interviews/ http://www.glasshousepartnership.com/blog/worst-best-media-interviews/#comments Tue, 29 Apr 2008 12:51:31 +0000 James Thellusson http://www.glasshousepartnership.com/?p=937 Prepping for a client media training session, I was looking around for examples of the good, the bad and the ugly. Footie fans will have seen / read about Chelsea manager’s Avram Grant spectacular interview after the game against Everton. But I didn’t see it at the time. It is a great, post ironic masterpiece in stonewalling the interviewer, whilst offering the viewer a truly memorable, different experience. Would it work as a strategy for the average CEO confronted by Sky? Of course, not. You’d blow any further invitations to ‘make TV’. But there is a lesson here on how to use language, pace and tone to cool things down. Can’t find the clip on YouTube, so you’ll have to go here for the interview: www.independent.co.uk/sport/football/premier-league/grant-you-want-me-to-tell-you-what-i-say-to-players-811333.html

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