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	<title>Glasshouse Partnership &#187; organic</title>
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		<title>Transparency.  What to do about it.</title>
		<link>http://www.glasshousepartnership.com/blog/transparency-what-to-do-about-it/</link>
		<comments>http://www.glasshousepartnership.com/blog/transparency-what-to-do-about-it/#comments</comments>
		<pubDate>Wed, 11 Jun 2008 06:20:10 +0000</pubDate>
		<dc:creator>Tim Kitchin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[authentic collaboration]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[co-creation]]></category>
		<category><![CDATA[corporate marketing]]></category>
		<category><![CDATA[empowerment]]></category>
		<category><![CDATA[fair trade]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[infomediaries]]></category>
		<category><![CDATA[integrity]]></category>
		<category><![CDATA[open door conversation]]></category>
		<category><![CDATA[organic]]></category>
		<category><![CDATA[provenance]]></category>
		<category><![CDATA[regulation]]></category>
		<category><![CDATA[risk]]></category>
		<category><![CDATA[shopper marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[standardisation]]></category>
		<category><![CDATA[Transparency]]></category>

		<guid isPermaLink="false">http://www.glasshousepartnership.com/?p=950</guid>
		<description><![CDATA[The attached deck has a &#8216;dead&#8217; conceptual&#8217; front-end around transparency, and then some simple planning templates to help brands to think through their responses.  I think it&#8217;s worth sharing more widely:

<div style="width:425px;text-align:left" id="__ss_460217"><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;"><a href="http://www.slideshare.net/?src=embed"></a> &#124; <a href="http://www.slideshare.net/guest7e85a6/competing-on-transparency-10-june?src=embed" title="View Competing On Transparency 10 June on SlideShare">View</a> &#124; <a href="http://www.slideshare.net/upload?src=embed">Upload your own</a></div></div>We&#8217;ve written ad nauseam on transparency, but yesterday was a chance to move from thought into action beyond client work &#8211; our first stab at &#8216;mass-consulting&#8217;.

<a href="http://www.organicexchange.org">Organic&#8230;</a>]]></description>
			<content:encoded><![CDATA[<p>The attached deck has a &#8216;dead&#8217; conceptual&#8217; front-end around transparency, and then some simple planning templates to help brands to think through their responses.  I think it&#8217;s worth sharing more widely:</p>

<p><div style="width:425px;text-align:left" id="__ss_460217"><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=competing-on-transparency-10-june-1213163896481454-9"/><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=competing-on-transparency-10-june-1213163896481454-9" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;"><a href="http://www.slideshare.net/?src=embed"><img src="http://static.slideshare.net/swf/logo_embd.png" style="border:0px none;margin-bottom:-5px" alt="SlideShare"/></a> | <a href="http://www.slideshare.net/guest7e85a6/competing-on-transparency-10-june?src=embed" title="View Competing On Transparency 10 June on SlideShare">View</a> | <a href="http://www.slideshare.net/upload?src=embed">Upload your own</a></div></div>We&#8217;ve written ad nauseam on transparency, but yesterday was a chance to move from thought into action beyond client work &#8211; our first stab at &#8216;mass-consulting&#8217;.</p>

<p><a href="http://www.organicexchange.org">Organic Exchange</a> asked us to present back to back &#8216;training&#8217; sessions for European fashion brands on the impact of transparency and what to do about it.  Yesterday was &#8216;T-day&#8217;.</p>

<p>Verdict: Tiring and only partially successful with such a disparate group (audience was spread from CSR and environment through ops and procurement, with a smattering of brand folk).  Lesson learned: this stuff would be better tailored to a specific brand&#8230;but the frameworks do really seem to help people to conceptualise.  </p>

<p>Need to do more of these, with more specific examples, but it will still be a challenge to answer really brand-specific consulting-type questions in an open forum. </p>

<p>Best news is actual brand custodians really &#8216;get this&#8217; which is good news for the speech I am giving at the <a href="http://www.iafnet.org">International Apparel Federation</a> in October.</p>
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		<title>The Glasshouse Greenhouse</title>
		<link>http://www.glasshousepartnership.com/blog/the-glasshouse-greenhouse/</link>
		<comments>http://www.glasshousepartnership.com/blog/the-glasshouse-greenhouse/#comments</comments>
		<pubDate>Thu, 12 Apr 2007 16:15:54 +0000</pubDate>
		<dc:creator>Michael Hoevel</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[glasshouse]]></category>
		<category><![CDATA[greenhouse]]></category>
		<category><![CDATA[organic]]></category>

		<guid isPermaLink="false">http://www.glasshousepartnership.com/viewpoint/organic/the-glasshouse-greenhouse/</guid>
		<description><![CDATA[Over here at Glasshouse, we are doing a little informal first-hand study of the benefits of organic produce by growing some of our own vegetables this spring.  If all goes as planned, we will have tomatoes, courgettes, carrots, arugula, radishes, runnerbeans and beansprouts to harvest over the summer, courtesy of the Glasshouse Greenhouse.    

Anyone know of some good recipes?  

<a href='http://www.glasshousepartnership.com/viewpoint/downloads/greenhouse2.JPG' title='greenhouse2.JPG'></a>
&#8230;]]></description>
			<content:encoded><![CDATA[<p>Over here at Glasshouse, we are doing a little informal first-hand study of the benefits of organic produce by growing some of our own vegetables this spring.  If all goes as planned, we will have tomatoes, courgettes, carrots, arugula, radishes, runnerbeans and beansprouts to harvest over the summer, courtesy of the Glasshouse Greenhouse.    </p>

<p>Anyone know of some good recipes?  </p>

<p><a href='http://www.glasshousepartnership.com/viewpoint/downloads/greenhouse2.JPG' title='greenhouse2.JPG'><img src='http://www.glasshousepartnership.com/viewpoint/downloads/greenhouse2.thumbnail.JPG' alt='greenhouse2.JPG' /></a></p>
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		<title>Style Will Save Us</title>
		<link>http://www.glasshousepartnership.com/blog/style-will-save-us/</link>
		<comments>http://www.glasshousepartnership.com/blog/style-will-save-us/#comments</comments>
		<pubDate>Fri, 24 Nov 2006 12:13:52 +0000</pubDate>
		<dc:creator>Site Administrator</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[alpaca]]></category>
		<category><![CDATA[baby alpaca]]></category>
		<category><![CDATA[Clothing]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[gifts]]></category>
		<category><![CDATA[magazine]]></category>
		<category><![CDATA[organic]]></category>
		<category><![CDATA[Oxfam]]></category>
		<category><![CDATA[Shopping]]></category>
		<category><![CDATA[traceability]]></category>
		<category><![CDATA[Transparency]]></category>

		<guid isPermaLink="false">http://www.glasshousepartnership.com/viewpoint/blog/style-will-save-us/</guid>
		<description><![CDATA[

<a href="http://www.stylewillsaveus.com/">Style Will Save Us</a> (via <a href="http://blog.green.tv/2006/11/22/style-will-save-us/">this entry on the green.tv blog</a>) is the latest in a series of attempts to persuade us to jump on the eco-gift bandwagon, but it takes a slightly different approach to the likes of <a href="http://www.oxfamunwrapped.com/">Oxfam Unwrapped</a> and <a href="http://practicalpresents.org/">Practical Presents</a>.

Instead of focusing on <a href="http://www.oxfamunwrapped.com/ProductItem.aspx?ProductID=ou2607">baby alpacas</a>, Style Will Save Us is a digital magazine which points to a range&#8230;]]></description>
			<content:encoded><![CDATA[<p><img id="image97" src="http://www.glasshousepartnership.com/viewpoint/downloads/alpacapackage_06_lrg.jpg" alt="Baby alpaca" align="right" /></p>

<p><a href="http://www.stylewillsaveus.com/">Style Will Save Us</a> (via <a href="http://blog.green.tv/2006/11/22/style-will-save-us/">this entry on the green.tv blog</a>) is the latest in a series of attempts to persuade us to jump on the eco-gift bandwagon, but it takes a slightly different approach to the likes of <a href="http://www.oxfamunwrapped.com/">Oxfam Unwrapped</a> and <a href="http://practicalpresents.org/">Practical Presents</a>.</p>

<p>Instead of focusing on <a href="http://www.oxfamunwrapped.com/ProductItem.aspx?ProductID=ou2607">baby alpacas</a>, Style Will Save Us is a digital magazine which points to a range of organic and ethically sourced cosmetics, food and clothing â€” think of the shopping sections of <a href="http://www.wallpaper.com/">Wallpaper</a>, but with traceability.</p>

<p>Will style save us? Will traceable and transparent luxury be the driver behind a wider adoption of transparent supply chain practices?</p>
]]></content:encoded>
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