Posts Tagged ‘shopper marketing’

Transparency. What to do about it.

06:20 on 11/06/08

The attached deck has a ‘dead’ conceptual’ front-end around transparency, and then some simple planning templates to help brands to …

From pester power to fester power. The role of intramediation.

16:45 on 01/04/08

In the old days, brands appealed direct to consumers (children), and hoped that consumers would pester the actual shopper (mum), to buy what they want…