Posts Tagged ‘social marketing’

Sports & CSR: Show me the money?

08:28 on 15/04/09

Glasshouse Partnership has longed believed that sport is an under valued tool in the CSR armoury (see the endless blogs on this site and published a…

Rugby Backs NSPCC

12:51 on 25/03/09

Premier Rugby (PRL) and rugby union stars from its clubs, such as Jonny Wilkinson, are dedicating the weekend of April 4/5 to fund raising efforts for…

Don’t nudge me

14:22 on 08/08/08

Richard Thaler & Co’s ‘Nudge’ continues to attract political attention. Their argument is summarised via the LA Times, if you w…

Men’s Health: time for a new policy?

16:01 on 23/05/08

The Men’s Health Forum (MHF) campaign to improve the health of men in the UK. Hard to think of men as a ‘minority’ or disadvantaged …

Rugby’s brand ambassadors

09:12 on 22/04/08

A few weeks back, PR Week wrote how, increasingly, brands are looking at rugby players as brand ambassadors: articulate, hard working, professional, v…