There’s a very interesting opinion piece in Marketing Magazine on this very subject. Executives at four leading marketing agencies were asked: I…

At a time when most CSR budgets are under severe pressure, you’d have thought professional sports clubs and leagues would be retrenching too. …

Premier Rugby (PRL) and rugby union stars from its clubs, such as Jonny Wilkinson, are dedicating the weekend of April 4/5 to fund raising efforts for…

I’m currently working on a little project for Glasshouse about sport and social media, and one of the things I’m looking at is how famous athletes…