Posts Tagged ‘stakeholder collaboration’

What’s your Brand Assurance Programme look like?

14:55 on 04/03/08

Yesterday, Tim Wilson and I gave a presentation on the Brand Impact of Transparency, at the launch of Organic Exchange Europe in Amsterdam. | View…

The marketing business and stakeholder collaboration

16:00 on 22/02/08

As a sort-of follow up to Tim’s posts about the nature of the PR business, I thought I’d share this report from AdAge (via Brian Oberkirch…

What’s the point of purpose?

10:28 on 19/02/08

Further to my post on stakeholder collaboration, a couple of people have pointed out to me privately that I am being too blinkered in my analysis. Sp…

Tears, fears and stakeholder collaboration

16:28 on 15/02/08

We lost a pitch this week. A tiny one, financially, but a very important one in global environmental terms. We don’t have to pitch very often,…