Posts Tagged ‘traceability’

What’s your Brand Assurance Programme look like?

14:55 on 04/03/08

Yesterday, Tim Wilson and I gave a presentation on the Brand Impact of Transparency, at the launch of Organic Exchange Europe in Amsterdam. | View…

Transparency holds the key for industry-brands in 2008

15:03 on 03/01/08

While the fair trade movement has long recognised the benefits of end-to-end transparency (albeit with its attendant management systems challenges), w…

Prince Charles’ May Day Climate Change

07:52 on 02/05/07

‘A new economic model, which replaces consumerism, and makes business and consumers accountable for their externalities,’ is the goal acco…

Environmental marketing

17:53 on 08/03/07

Speaking at Ethical Corporation’s latest conference today, Andrew Fisk gave an amusing talk on whether it was possible to change consumer’…

Style Will Save Us

12:13 on 24/11/06

Style Will Save Us (via this entry on the green.tv blog) is the latest in a series of attempts to persuade us to jump on the eco-gift bandwagon, but…