Posts Tagged ‘Transparency’

Is aligning with the fanbase best practice for brands in sport?

10:49 on 29/10/09

There’s a very interesting opinion piece in Marketing Magazine on this very subject. Executives at four leading marketing agencies were asked: I…

Apple and Microsoft: A question of trust

10:23 on 27/10/09

The war of words between computer and technology giants Microsoft and Apple has been ongoing for a few years now. The first major shot across the bow …

Knowing the most influential voices for your brand online

12:00 on 23/10/09

There’s a saying, “It’s not what you know, it’s who you know”. Online that takes on new meaning. Services such as Twitte…

What “Balloon Boy” means for transparency

08:57 on 22/10/09

On October 15 the world was captivated briefly by the strangest of news: A young boy trapped in a home-made weather balloon, floating aimlessly throug…

AT&T’s lobbyist tells 300k employees to ‘protest regulation’

11:31 on 21/10/09

The internet is a great way to spread news about your company. And on a CSR level, the internet’s inherent transparency lends itself well to a c…