Posts Tagged ‘Transparency’

What’s your Brand Assurance Programme look like?

14:55 on 04/03/08

Yesterday, Tim Wilson and I gave a presentation on the Brand Impact of Transparency, at the launch of Organic Exchange Europe in Amsterdam. | View…

Transparency holds the key for industry-brands in 2008

15:03 on 03/01/08

While the fair trade movement has long recognised the benefits of end-to-end transparency (albeit with its attendant management systems challenges), w…

Social vs Environmental Consumer Concerns in Supply Chains

14:58 on 31/10/07

A recent Populus survey of 1185 adults about high street clothing retailers has found that 69 percent consider the social issues of a store’s su…

Prince Charles’ May Day Climate Change

07:52 on 02/05/07

‘A new economic model, which replaces consumerism, and makes business and consumers accountable for their externalities,’ is the goal acco…

Blogging as a marketing tool

16:17 on 21/03/07

Today I ran a lunchtime workshop for the guys over at Van Communications, where we discussed the role of blogs in marketing. With blogs for Skype and…