Glasshouse Partnership is a corporate marketing agency offering online and offline corporate marketing and reputation management services.
Got all excited by the announcement of the Government’s new national sponsorship scheme called Medal Hopes. Medal Hopes is reportedly designed to allow local, regional and national sponsors to support British athletes in the run up to 2012, outside the costs and constraints of the ‘Rings’. Great idea. But where’s the detail? Nothing on any web sites we could see and…
Much celebrating in the Dragons’ Den this week as the dragons were shown investing £100,000 to own 40% of Magic Whiteboard - the only UK site selling magic whiteboard - according to its strapline. Hmmm. Four of the dragons were interested and two of were impressed enough to invest in it. Odd, then, that I have…
Glasshouse Partnership’s client, Mens Health Forum, has finalised the agenda for its autumn conference on the role of sport and sport stadia in improving men’s health. Speakers will include Pam Rodway from the Soil Association, Professor Alan White, Centre for Mens Health and Andy Reed MP as well as others from the worlds of sport, politics and…
Richard Thaler & Co’s ‘Nudge’ continues to attract political attention. Their argument is summarised via the LA Times, if you want to save yourself the bother of buying the book - which I would. What they describe is the art of manipulating consumer-citizens’ ‘choice architecture’ to help overcome ill-informed, irrational, short-termist or momentum-based decision-making. Their approach - essentially…
In a feature article in the latest issue of SportBusiness International, Glasshouse’s James Thellusson argues that athletes will soon need “Personal Responsibility Plans” for how they engage with the public. Because athletes often receive Government funding of some kind, the article poses the question of whether these sports stars implicitly have a social contract which they…