This discussion paper has been created as a follow-up to the RSPB/RIIA meeting on ‘Communicating Biodiversity’, held on 16 December 2003 at Chatham House in London. It has been commissioned by the RSPB and sponsored by UNEP-WCMC.
The paper identifies strategies that could be taken to communicate the importance and urgency of conserving biodiversity - by using a ‘brand-building’ approach.
Its aim is not to prescribe any particular solution, but to explore options, based upon brand insights, rather than formally researched stakeholder auditing.