Skype, the global internet communications company, has appointed Glasshouse Partnership, the UK based corporate PR and marketing consultancy, to manage its bloggers and blogging strategy in nine markets across Europe and South America, as well as deliver Skype’s blog for the UK market.
Skype cherishes its online community and sees the blogosphere as an important part of its communications activities especially when it comes to maintaining its profile on a local country level. Skype bloggers have a critical role in explaining and interacting with Skype’s customers helping to highlight and explain new products and services.
“Everyone knows that the blogosphere is an incredibly influential arena for motivating public opinion. Much of Skype’s success has been driven by the open relationship we have with our online communities who, via our forums and posts, give us direct and valuable feedback on how we’re doing as a company. So we need to make sure we are responding in the right way. And Glasshouse is an instrumental part of this, especially in helping us project the right voice,” said Imogen Bailey, director of global PR.
Glasshouse Partnership has been charged with building the strategy and explaining what Skype is doing on a local market level. Glasshouse Partnership will co-ordinate the team of freelancers who blog from Brazil, Estonia, France, Germany, Italy, Poland, Spain and Sweden.
The appointment is effective immediately. The account will be led by Glasshouse founder director, Tim Kitchin, who said: “We’re delighted Skype have chosen us for this and look forward to working with Skype as it continues to expand and innovate worldwide.”
1. Tim Kitchin | 2nd February 2007 at 11:19 am
Actually I think I said something like ‘Fan- *******-tastic!”
But hey, that’s press releases for you.