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Glasshouse Partnership has interviewed a range of experts on the realities of social communication today. Please join the conversation by clicking the '+' symbol in the video that interests you and share your thoughts in text or video.


An introduction to social communication…

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CLICK THE ‘+’ BUTTON in the video screen to make a contribution…

Glasshouse Partnership is far from alone in embracing social communication.

In fact, leaders in social marketing, social responsibility and social media have been practising elements of social communication for years. Open-door conversation, authentic collaboration and bottom-up change seem like common sense to many communications professionals - a great way to clean the windows of your organisation. Here at Window Cleaning, we’ve been inviting expert practitioners to share their experiences of the practicalities of social communication.

Glasshouse’s contribution to social communication is in ‘putting it all together’ - not just through our thinking and methodologies but by assembling as much expertise and experience as we can find, in one place. If you’ve something to share, do get in touch with us.


Meet the window cleaners

Tim Kitchin on social communication

Tim Kitchin on window cleaningTim introduces the need for social communication - why it has come to prominence; how it's taking shape and who is already doing it.

Johnnie Moore on the limits of social media

Johnnie Moore on window cleaningSocial media and improv' guru Johnnie Moore discusses the challenges of engineering serendipity within organisations and the limited role that social media can play.

Nicholas Ind on Patagonia

Nicholas Ind on window cleaningLiving the Brand author Nicholas Ind shares his thoughts on what makes Patagonia the perfect role model for social communicators.

Alan Knight on the wiki way to stakeholder assurance

Alan Knight on window cleaningIn this interview Alan discusses the development of the latest update of that standard, and the use AccountAbility made of its wiki to attract more than 4,500 stakeholder contributions.

Richard Williams on "The Untouchables?"

Richard Williams on window cleaningRichard Williams, discusses the challenges of attracting corporate support for controversial causes.
 

James Cherkoff on social media and transparency

James Cherkoff on window cleaningJames Cherkoff discusses organisational strategies for using social media to become more transparent.
 

Stanley Moss on the abuses of social media

James Cherkoff on window cleaningStanley Moss discusses the role of social communications and how it is used - and abused - in today's marketplace.