I can’t help being impressed by Royal Mail’s new “Matterbox” - a cluster of tactile and sensual direct marketing objects which invite you to play with, and share, the brands inside.
I kind of suspect that all the 40,000 early subscribers…
Glasshouse Partnership provides online and offline reputation management and social communication services.
James Cherkoff on social media and transparency
James Cherkoff of Collaborate Marketing discusses organisational strategies for using social media to become more transparent. He highlights two approaches — shallow-end and deep-end engagement — and discusses the success of online movie rental company Netflix and the failure of the Los Angeles Times newspaper to incorporate this type of marketing.
2 Comments
2. Tim Kitchin | 29th October 2008 at 6:27 pm
You’re welcome back anytime James to try out your poker face. Thanks again for your time. I’m working on trying to add a diving board and granny-steps to your swimming pool analogy…and possibly how to deal with a ‘foreign body’ in the pool…courtesy of some incontinent toddler…
What do you think?
- Related thinking:
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Starbucks fair trade commitment feels like window cleaning, not window dressing.
Starbucks will only sell fair trade coffee from now on…increasing its UK fairtrade coffee bean buying by 1600% and becoming the world’s leading buyer of fairtrade.
Good for them and I will personally consolidate my coffee buying (1-2 espressos and 4-5…
SAP is open for dialogue.
SAP has launched its first sustainability report, and opened several new channels to stakeholder dialogue.
You can see the summary at:
It’s early days, but SAP is the first company to embrace a genuinely open approach to ‘constructing’ its social responsibility.…
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Microfinance: the impact of transparency
Microfinance has been hugely successful. So much so, that its ’commercialisation’ is raising concerns among its supporters, especially Muhammad Yunus, and its sceptics. For anyone interested in microfinance, Tim Harford, who was there at the beginning of the ‘movement’ wrote a compelling state-of-the-nation piece…
Branding Social Capital. Corporates must step up…
Chaos reigns at present to appropriate the meaning of ‘Social Capital’…and chaos always presents transformational opportunities…
Social Entrepreneurs are the latest to try and claim the term…aligning social capital closely to ideas of future capitalism and creative capitalism…
Meanwhile the twitterati throbs…
Magic Whiteboard Wars. Episode 2: “The Empire Strikes Back?”
Climbing back astride my electrostatic hobby-horse as a distraction from serious work…
AN UPDATE:
Since I originally posted on the Dragon’s Den £29.99 Magic Whiteboard pricing fiasco (double the market rate at that time), Dragons’ Den-backed Magic Whiteboard now do a 4…
Meet the window cleaners
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1. James Cherkoff | 28th October 2008 at 6:42 pm
Thanks guys. I am pulling some strange faces - maybe I’ve been watching too much Robert Peston! Good luck with your window cleaning experiment.